Rehab Lotteries launch Ireland's first Mobile Lottery

Card deposits by mobile, 'Click to Pay' and a stored value account are some of the key elements in Rehab Lotteries new mobile strategy.

Púca have helped Rehab Lotteries launch Rehab Mobile, Ireland's first mobile lottery with a €1 million prize fund.

Players of Rehab Mobile will be exercising their thumbs in all kinds of unusual places in an attempt to reveal instant cash prizes of up to €10,000 and sun holidays worth €2,500.

The site uses a combination of the latest mobile commerce technologies to deliver a seamless experience to mobile customers:

• Players can 'click to pay' from the mobile site to add the cost of each game to their mobile bill
• Players can also make direct deposits on the mobile site using Laser and credit cards
• Winnings are added to the player's mobile account and can be withdrawn in cash at any stage
• The site is optimised to all kinds of mobile phone types from the latest iPhones and Blackberry models to older, small-screen Nokia phones.

"Lady Luck can strike us when we least expect and in the strangest of places," says John McGuire, Rehab's Director of Fundraising. "We hope that these innovative and fun games will capture the imagination of people and assist us in raising much-needed funds for Rehab in the development of services for people with disabilities and those who are marginalised," he said. "That way, win or lose, players will still be left feeling good because all of the money generated from these games will be going to a good cause."

Rehab Mobile is available to Vodafone, O2, Meteor and 3 Mobile customers in Ireland

For more information, log onto m.rehabmobile.ie or just text REHAB to 51500

About Rehab Lotteries

Rehab Lotteries is the fundraising arm of the Rehab Group and raises funds that help to bridge the gap between income from funders and actual expenditure on services, as well as facilitating the development of innovative new projects. Find out more on www.rehab.ie